Tesla Model 3 in 2

The Model 3 is here (well almost anyway) and it looks quite good. This is important for the automobile space, and likely not just Tesla's most important vehicle, but perhaps the most important vehicle since Ford's Model T.  The Model T debuted a little over 100 years ago and the parallels with Tesla's Model 3 are truly interesting.

Ford called the Model T "the universal car," a low-cost, reliable vehicle that could be maintained easily...

Musk has essentially positioned the Model 3 as the 'universal electric car', a reasonably priced, reliable, fast, well designed all electric vehicle. Of course the concise Model 3 pitch is that 'the Model 3 will be the best car (combustion, electric or hybrid) that you can buy for the price'. Where Ford had its assembly line, Musk has his Gigafactory. Also interesting, Tesla has reportedly received more orders for its Model 3 in a couple of days than the combined yearly sales of the Acura TLX, Audi A4, Cadillac ATS, Infiniti Q50, Lexus IS, and Mercedes C-class. A few years in, Ford sold more Model Ts per year than its competitors combined, and by the mid 1920s more than half the cars on American Roads were Ford Model Ts.

The Writer

New York