It has been one week since Apple announced new iPhone models. During that time, the commentary has been most surprising (although maybe it should not be) on many popular tech sites and from video bloggers surrounding the larger model, the iPhone 6 Plus. Some people seem taken back at just 'how large' the 5.5 inch iPhone 6 Plus appears. I use "appears" since many, like myself, have not had a chance to experience the phone in person. Even individuals claiming that the iPhone 6 (as opposed to the 6 Plus) will be their next device seldom talk about the iPhone 6. Stranger still, persons with no plans to purchase an iPhone 6 Plus, and with seemingly no good reason to do so, have heavily focused on this phone. Without ranting too much, I believe this exemplifies a common problem in our society; namely, the burden of abundance and choice.